COMPLIMENTARY AND COLLATERAL MARKETING SUGGESTIONS Brought to you by Home Page Productions www.homepagewebsites.com "Build it and they will come" just won't cut it when it comes to putting a web site out on line. Of course it's important to have your web site developer include proper keywords and META tags in the programming of your site and to properly and accurately register your site with the search engines. There is, however, another critical issue, one which is primarily your responsibility, that will substantially lend to the success of your site. This technique is called Complimentary or Collateral Marketing. What it entails is including your web site address in and on everything which is in or "leaves" your business. Home Page Productions is interested in having its clients' web sites be as successful as possible. In that vein, we offer the following suggestions of Complimentary Marketing. We invite you to share any additional ideas you may have by sending us an E-mail note. Thank you, in advance, for your interest. Printed Business Materials business cards appointment cards letterheads memo pads brochures envelopes return address labels newsletters invoices packing slips bills credit card receipts checks cash register receipts holiday cards catalogs flyers handouts computer disk labels instruction & informational sheets forms Print Advertising newspaper ads magazine ads press releases telephone directory ads telephone directory listings Other Advertising billboards banners promotional materials (magnets, key rings, calendars, mugs, etc.) store front windows & doors magnetic or painted car and truck signs postage meter message radio ads TV ads E-mail messages mailbox on-screen movie ads On-Site Items coasters paper napkins guest towels tags labels matchbook covers menus answering machine message voice mail message paper and/or plastic bags boxes and cartons employee name tags Marketing Ad Placed By Sawyer Savings Bank Return to Welcome Page